Client

Havas Group

Year

2019

Project

Agency

Havas Prague

Role

Meaningful Brands is a study beyond products and brands from Havas Group and Vivendi Brand Marketing team. The microsite was created as a promotional result of the study launched on the global Havas Group service announcement. The task was to create the whole structure (site-map, wire-frames, user interface) and design for the project in face-to-face collaboration with the team from the group. The project is live since the launch date (February 2019) and was mentioned in various media.

The whole user interface was designed based on based practices, simple user flow, and mobile-friendly. Also, all style had to follow current Havas Group activities Identity and Visual Style.

Custom icon set for expression various service and industry types.

Complete design ends in a consistent one-page style microsite visualized all relevant study data.

Press / Media

Building meaningful is good for business: 77% of consumers buy brands who share their values

Havas Media

Meaningful Matters

Havas Download

What Does It Take to Be a Meaningful Brand in 2019?

Adweek

Credits / Team

Digital Designer

Marcel Lacko

Account Manager

Ondrej Marek

Developer

Back2Flash

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