Google Interland
Google Interland
Google Interland
Google Interland
Google Interland
Client
Year
2020
Project
Product Launch
Product Launch
Agency
Havas Prague
Role
Digital Design Lead
Motion Design
Digital Design Lead
Motion Design
Free online game from Google – Interland about internet security for children was going to be launch in the Czech Republic before summer 2020 after quarantine time. Part of the launch was an upcoming digital campaign with localized all necessary assets for the press release, social media announcement, and other digital activations.
The most important part of the launch was the adaptation and localization product video teasing the online game. Marcel, as a digital post-producer was a detailed rework of all possible and available motion design assets to presentable results – teaser video, which the Google Czech Republic released on the day of the launch.
The launch of the Interland was also supported with additional digital formats such as banners, posts on various Social Media and online channels describing each character of the game.
All creative assets were created based on Google's brand identity and best practices in Social Media.
Press / Media
Google Blog Czech Republic
Český rozhlas – Radiožurnál
Credits / Team
Design Lead / Motion Designer
Marcel Lacko
PR Director
Daniela Chovancova
Account Manager
Josef Zabojnik
Copywriter / PR Executive
Aneta Scotkova
© 2008 – 2020 Marcel Lacko All rights reserved