Google Interland

Client

Google

Year

2020

Project

Product Launch

Agency

Havas Prague

Role

Digital Design Lead
Motion Design

Free online game from Google – Interland about internet security for children was going to be launch in the Czech Republic before summer 2020 after quarantine time. Part of the launch was an upcoming digital campaign with localized all necessary assets for the press release, social media announcement, and other digital activations.

The most important part of the launch was the adaptation and localization product video teasing the online game. Marcel, as a digital post-producer was a detailed rework of all possible and available motion design assets to presentable results – teaser video, which the Google Czech Republic released on the day of the launch.

The launch of the Interland was also supported with additional digital formats such as banners, posts on various Social Media and online channels describing each character of the game.

All creative assets were created based on Google's brand identity and best practices in Social Media.

Press / Media

Nová webová hra Interland od Googlu učí děti bezpečně používat internet

Google Blog Czech Republic

„Staň se internetovým úžasňákem!“ Google
v bezplatné hře učí děti, jak používat web bezpečně

Český rozhlas – Radiožurnál

Credits / Team

Design Lead / Motion Designer

Marcel Lacko

PR Director

Daniela Chovancova

Account Manager

Josef Zabojnik

Copywriter / PR Executive

Aneta Scotkova