Freedomselfie

Freedomselfie

Freedomselfie

Freedomselfie

Freedom
selfie

Client

Amnesty International

Year

2018

Project

Digital Campaign
AR Filter

Digital Campaign
AR Filter

Agency

Havas Prague

Role

Digital Design
Motion Design

Digital Design
Motion Design

With Amnesty International Czech Republic, Havas Prague created a digital campaign FREEDOMSELIFE for the unjust conviction of prisoners an illusion that our heroes could be freely seen in various locations where the author of the selfie took the picture. Users of the AR Facebook Messenger filter were encouraged to sign an online petition so that one day the prisoners could be set free from prison in real life.

Amnesty International Czech Republic connects with Prague Music Festival - Metronom, and over June 2018 where they launched the campaign. Various artists were showing their AR Experience and signing a petition. Between artists and bands was on the screen running this video, as well on social media channels of Amnesty ČR.

Following content on Social Media channels supported the petition to sign and launch the AR filter in your camera. It raised awareness and speed up campaign aim to the successful end and over 20 000 petition sign via mailing list was fulfilled.

Press / Media

Campaign Awards

Silver / 2nd place – Best use of Media

2019 – Art Directors Club Creative Awards Czech Republic

Silver / 2nd place – Digital / Social

2019 – Art Directors Club Creative Awards Czech Republic

Bronze / 3rd place – Digital Design

2019 – Art Directors Club Creative Awards Czech Republic

Bronze / 3rd place – Innovation

2019 – Art Directors Club Creative Awards Czech Republic

Silver / 2nd place – Non-profit

2019 – Fénix Content Marketing

Credits / Team

Digital / Motion Designer

Marcel Lacko

Creative Director

Jakub Kolarik
Petr Cech

Digital Director

Milica Petrik

Creative Digital Director

Pavel Vincenc

Art Director

Pavel Slovacek

Copywriter

Zdenek Buchtela

3D Designer

Jiri Hanzlicek

Account Manager

Martina Kolejakova
Vendula Hrichova

Sound Master

Ondrej Dvorak

Producer

Tereza Letfusova

Editor

Martin Capovcak

© 2008 – 2020 Marcel Lacko All rights reserved